Marketing Laser Therapy as Part of your Business
Every new professional system we sell includes up to 3 pieces of custom marketing literature. We will create custom marketing literature (based on the standard templates shown on this page) and e-mail you the originals so you can edit and print them. We do not printed marketing literature.
Once you own a cold laser, you can marketing the laser therapy portion of your business but it is important to stay within the FDA guidelines for health care advertising. In general, laser therapy is a premium market. Some laser specialty clinics charge $250/ session for laser therapy combined with other modalities while some other businesses include it for free with other services. Laser therapy can deliver result like no other option so some good marketing can really boost your bottom line and increase your customer satisfaction.
The FDA has cleared cold lasers for:
- Pain control
- Inflammation control
- Increase blood flow
Making claims other than an FDA cleared claims can attract the attention of the FDA and no body want that. Your marketing can include:
- Website information
- Literature for your waiting area including posters
- Local newspaper, magazines and other forms of written advertising
- Mailings and flyers
- Billboard advertising
It appears to be OK to talk about the photochemical reaction that you get with laser therapy as long as you do not claim that this reaction is "healing." This is walking a gray line because the logical conclusion would be that the process is going to have long term positive effect and that this reaction is not just addressing the symptoms but the root cause of the problem.
In order to keep compliance with the US standards, most business focus on the pain control and inflammation related applications. This market is huge with about 1,500,000 people internationally suffering and looking for a solution. In the US, we spend $560-$635 billion annually on pain control. That is equivalent to $2000 per person for every person in the US (including everyone). That is a big market even in a smaller town.
In general, it is more common for owners of class 4 lasers to market themselves solely on the use of a laser. Most practitioner that add laser to their business as a supplement do not market themselves using just the laser.
Below are some examples of different kinds of marketing literature from some of the best in the industry.
If you are searching for the companies that do heavy marketing around the use of cold laser, make sure you check out Blast Pain (blastpain.com). They sell franchises based on the use of class 4 cold lasers and they are very marketing savvy.
- Good for your waiting room or lobby
- Good for shows, fairs, or just to keep in your waiting room or lobby
After you purchase your laser, you can select the templates that you want for your advertising and we will customize them and send you the original documents.
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With any Pro system over $5000, we will create custom marketing literature for your business and send you the original artwork including flyers, pamphlets and posters.
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